Brand Guidelines
The elements of the DCS Design visual identity
Color
How we stand out
Pantone: 380 U
CMYK: C21 M0 Y80 K0
RGB: R211 G227 B87
Web: #d3e357
Pantone:
CMYK: C0 M0 Y0 K0
RGB: R255 G255 B255
Web: #ffffff
Pantone: Black U
CMYK: C59 M53 Y56 K27
RGB: R97 G93 B89
Web: #615d59
Type Face
Say it right the first time
Headlines are
Helvetica Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Body copy is Arial Narrow
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz
Design Elements
For when you need a little extra umph. But remember white is a beautiful thing.
Breathing Space
Room to breathe
Treatments
Be kind
Avoid
Never forget it's form and function
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