Neustar, McLean, VA
A young unconventional staff, and a company that markets changing cultural trends, required a space that not only captures their progressive business model, but perhaps more importantly their avant-garde spirit. Communicating Neustar’s strong sense of culture through the architectural design of their new office was both the challenge and the ultimate success of the project. A collaborative, united-team approach including the client, real estate team, project manager, design team, and contractor also largely contributed to the project’s extraordinary success. Neustar’s 40,000 square foot space is designed as a piece of functional sculpture, which when viewed in totality, communicates the essence of their brand. When broken down into individual elements, the design reflects many of the tenets of Neustar’s culture including transparency, communication, information-sharing and unconventionality.